By Avaé Liyah and Allie Plunkett
Our Brand
Our brand, Elements, is an upscale, formal dress line inspired by the four elements, wind, fire, water, and earth. It is composed of formal dresses with unique patterns, woven materials, and fabrics that make each piece unique and well crafted. Our target customer is a woman who lives a lavish life and has the need for formal dresses regularly. This woman would like to invest in products that are well made and those that stand out from others. These dresses can be worn by women who may attend events like movie premieres, charity events, galas, or brand
launches.
Brand Inspiration:
When deriving a brand based on our original designs, we were inspired by the initial thought we both had when looking at them both simultaneously: Wind and Fire. Because we were both inspired by nature when creating these garments, we got a product that reflected a natural
element itself. By taking these two elements, we came to base an idea around the four elements themselves, expanding the list to wind, fire, water, and earth.